101Smart Ltd.

Our Ethos

We are committed to helping our clients achieve the highest crop margins through Integrated Crop Management and by managing input costs to achieve optimum yields.

We are independent of input supply and so act solely in the best interests of our clients. We will always recommend the financially and technically most suitable solution for each situation in order to maximise profit.

One aspect of our role, which is increasingly relevant, is helping our clients navigate the raft of unproven claims in the agricultural press and on social media regarding various unregulated products and precision services. Our advice is based purely on sound independent data from reliable sources such as the AICC, ADAS, AHDB and other independent organisations to ensure that our clients receive the best value possible for every pound they spend.

Independent advice does not follow a pre-defined program so allows flexibility of product choice and usage rates in response to current in-field issues. This approach allows our clients to source inputs cost-effectively either directly or through a buying group.

We believe that this is the most transparent way in which our clients can source their advice and inputs and contrasts directly with the 'bundled' business that many agrochemical distributors offer.

Given the economic challenges of leaving the EU, we feel that independent agronomists are best placed to advise on a flexible approach in a changing environment.